— recommended for middle UX
Attention! Broke Dubbles had a car accident, so, instead of the course on 1st of March he will do the online / hybrid version of the course.
Duration: 5 hours course, which you can do at your own pace after 10th of March.
The program will be the same as planned at workshop.
Please contact the organizers with any questions: [email protected].
Sunday, 1st of March, 11:00-16:30
Duration: 5 hours 30 min
In English without translation
Separate registration is required.
This workshop is a hands-on seminar to help the researcher to:
- Understand and construct of a well-designed survey.
- *participants will be introduced to the *Questionnaire Canvas Tool, a framework for developing surveys, discussion guides for interviews, and product journey mapping.
- All participants will receive a printed packet of the seminar, plus work book with QCanvas, reasoning, and decision trees.
You will learn core concepts and principles for building surveys and questionnaires.
Experienced researchers will quickly see fundamentals come together to make surveys and questionnaires for data triangulation.
Brock Dubbels
Brock Dubbels is the VP of UXD at Bank of America. He has worked as principal design researcher in the software industry and academia. Brock specializes in methods in generative, formative, evaluative, and summative research.
Brock formerly held research positions in start-up incubation and acceleration, user experience research, and video game design. He taught in Department of Computing and Software, the Department of Psychology Neuroscience and Behaviour at the McMaster University and the Center for Cognitive Sciences at the University of Minnesota.
He is a member of the Gilgrea Instiute and the Editor in Chief Emeritus for the International Journal of Games and Computer-Mediated Simulations. He is also the author of 3 books, founder of the User Experience Research Association (UXRA), and contributor at UX Collective.
Brock enjoys being a scientist, mowing the lawn, and mentoring researchers.
