The role of the mobile app in the new physical market place (in English)

  — recommended for wider audience


The presentation is targeted at design, product, and research leadership.

What is the role of mobile in physical space for market and brand experience? Experiences will be shared from using research as ideation earlier in the design process, how this approach increases impact and reduces time and resources. You will see from our experiences how to establish testable models from the ask, and reduce the cost production, time to market, and to reduce the risk of presenting new products, features, and services for testing in the context of your live marketplace to customers with conversion intent.

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